Wed 15 Mar 2006
Some business books try to systematize a method of success, as if to say, "This is how I did it. Here's how you can break it down into these 4 steps to do it yourself."
Other books just lay it on the table as if to say, "This is how I did it. That's all you need to know."
Trump's classic The Art of the Deal falls into that second category. It should be read by entrepreneurs ... but not to learn anything about running a business; simply for a good read. In classic, unabashed "Donald" style, Trump lays out his successes for all the world to (in his opinion) admire and drool over. Surprisingly, I found the book almost inspiring in spite of the "look how amazing I am" attitude that threads through it.
I don't want to be like Donald when it comes to self-proclamation or my hair, but I do admire his gutsy "I don't care what the other guy thinks" approach to success.