Staying on top of your industry can be tough… but important to do. You want to know what's going on in your world.
 
Many business owners find one of two things happen: they're either too busy doing other things to pay attention to what's going on in their industry, or they're too busy watching their industry to maintain their business. If it's the former problem, you stand the risk of being passed by your competitors who have their finger on the pulse of the changing industry. If it's the latter, you may lose business because you're too busy worrying about the shape of your industry tomorrow to be effective today.
 
Google provides a good program without requiring you to download anything. Check out http://www.google.com/alerts .
 
Google Alerts let you sign up to stay informed about breaking news in the topics of your choice. Sign up and type in the keywords you'd like hem to monitor for you. Whenever a news item breaks with that topic, they'll send you links to the stories, right to your email. Now you don't have to spend all your time trying to find the pulse of your business's industry… now it comes to you.
 
It's easy to sign up and it's free. It works for you because it lets you focus on your business instead of on time-consuming searches.