E-business owners spend a lot of time, energy, and dollars on implementing online search engine strategies. And I hear quite frequently from entrepreneurs about the rising cost of Pay-Per-Click (PPC) ads, especially ones like Google that use a bidding system to determine placement rather than a flat rate. (I think Miva — www.miva.com — is headed in that direction eventually). Rising PPC costs are a problem, but this article suggests some solutions.

This article talks about the creative ideas some marketers are using to find ways around the high cost of popular keywords. Honda Element, for example, bids on low-priced keywords that are rarely searched. In some cases, offline ads support the online searches.

If you find PPC costs are hammering on your bottom line, think about some ways you can get cheaper ads.