This is a fascinating development in the world of online/offline business:The flash store.

This virtual store — for a brief period of time — becomes a real store. Politicians might suggest that it opens up all kinds of problems, including the challenge of having (or not having) appropriate businesses licenses for the municipality in which you're doing business. This is one of the areas where the offline world will have to catch up.

But if this store has any success online, they may enjoy a burst of shoppers and create a little buzz by being offline for a day or two… it's like creating your very own “midnight madness” type of sale. And, they could potentially get exposure to more prospects who would (later) click onto their store.

It's a great idea. Is that something your business can do?