Wed 20 Dec 2006
If you have a home-based business like I do, your biggest job is probably promoting it — without spending a small fortune. Fortunately, it can be done, and here are my favorite 3 ways to do it!
Through a press release: - To make people come running to you, one way that is cost effective is by writing a press release. Most people, even if they do realize that this is a good way, are unable to take advantage of this because they do not know how to go about it. Press releases are written in a particular format. You can get an idea about how to write one from the Internet. You'll be able to find information on proper format and distribution channels. Fortunately, writing a press release is fairly easy and there are a number of services that can do the writing and distribution for you for a small fee.
Create a website: - Even if you do not know how to create a website, there are many websites that give you free step-by-step instructions on how to set up a website. You should be able to do it yourself if you possess basic computer skills.
Write a newsletter: - A newsletter is an excellent marketing tool and will allow you to promote your new home-based business and increase your profits. The newsletter should contain the details of the services and what they are going to cost the customer. It should include your personal details as well. Keep updating the newsletter with advertisements for savings, new product or services offered and offering some sort of a discount, say a coupon for a 10 percent discount.
There are many ways to promote your home-based business. Using the 3 outlined above is a good (and free!) start.