I'm constantly on the lookout for effective ways to promote my business and services.  I've discovered that one of the most effective and efficient is article submission! 

Branding and Credibility

First of all, at the end of your article, you can generally add a resource box including your name, business, credentials, web site and e-mail addresses, thereby making it simple for people to contact you. By publishing articles regularly you can come to be known as an expert on all topics you write about. This gives you, and by extension your business, extra credibility.

Exposure and Advertising:

Some of your articles may be placed on a publisher's home page. You can gain extra exposure from each issue placed on their home page. Archived e-zines ensure greater exposure people can read previous articles before deciding to subscribe. A lot of people subscribe to e-zines and tend to trust the recommendation of editors. So, for each published article, the traffic to your website will probably increase.

The resource box display on each article is free. This lets you spend your profits on things like Google Adword campaigns or buying advertisement space in e-zines that don't publish your articles. Allowing an e-zine that has a free content directory on its web site to publish your articles can multiply and spread your advertising all over the web! These e-zines allow visitors and readers to republish your article as long as the resource box is intact, thus spreading your information. 

Your articles may also lead others to hire you to write for them - articles, e-books, etc. or speak at seminars. You also gain people's trust. If they like your article, they are more likely to buy your product or service.