Thu 15 Mar 2007
Making Consistent Online Sales
The Internet is supposed to be the great connect — but at times there seems to be a disconnect between the Internet and your online sales! I've always wondered why this is — and how to make online sales more consistent. Here's what I've come up with:
Effects of Inconsistent sales
Inconsistency in sales causes a lot of stress. The anxiety of what the next month's sales will creates a high-pressure and high-stress environment for most business owners. Planning business activities, especially with regard to your products, is so much easier when you can project your revenues for the next couple of months.
Reasons for Inconsistent Sales:
Inadequate Business Prospects
You should keep in mind that not every visitor is necessarily a potential customer; therefore, you need to have maximum number of prospective customers visiting the site every day.
One of the best ways to attract prospective customers to the website is to publish effective newsletters. Newsletters make it easy to stay in touch with prospective and customers on a regular basis. Through the newsletter, the customers get to know more about you, your business and your products. You should also advertise your website at every opportunity — on business cards, letterhead and stationery.
Prospects Not Turning Into Customers
Many websites benefit from good web traffic and prospects, but few have a sufficient number of customers. Your site's web copy does half the job of attracting visitors to your site. Reviewing and rewriting the web copy so that it is compelling and converts, helps in increasing sales and turning prospects into customers. If you don't have the experience to do this, you can hire a professional copywriter, so that your prospects take action while on your site, instead of just clicking away.
Maintaining consistent online sales can be elusive — but once you've hit on the right formula, it is well worth the effort!