Mon 9 Apr 2007
Email Communication Tips That Get Results
Ok, I admit it - Email is a communication tool that I just could not do without. It has the advantage of being cheap, quick, easy and having wide reach. Believe it or not, most people don't know that there is a way to use email effectively!
Don't make your communication too wordy: Internet users are being bombarded by a lot of spam and advertising mail - they often delete email the moment they know what it is. Keep your content crisp and deliver your message clearly. Use a relevant topic in the ‘subject' line.
Give the recipient a heads-up: If you are going to send an email to someone with information, let them know by phone first, so they can be on the lookout for it. If it is your first time sending an email to a particular person or company, your message could wind up in their ‘junk' box because of a Spam filter.
Communication should be attractive: Pay attention to the colors, fonts and layout. You are not paying for the size of your message as with other methods of communication. However, your message has to stand out from the Spam that is flooding the market, so invest in making your communication attractive.
Quick response time: E-mail correspondence has a quick turn around time. A crucial element of communication is feedback or response. Ensure that any responses received from your e-mail communication are handled immediately and efficiently.
E-mail communication is a powerful tool that is easy to master and very fast. Take note of the tips given above to harness this powerful tool to build your business.