Wed 4 Apr 2007
Advertisements are screaming for your customers' attention in practically every waking moment - so much so that they are now literally turning a blind eye to ads!
In order to grab the attention of your customers, your advertisements need to stand out. I've compiled some tips for composing effective advertisements that will not only get attention, but compel your customers to take action:
1. One Objective: No matter how good your product is, try to focus the ad around one chief objective that will catch the eye of your prospective customers.
2. Attractive Headline: This should grab the attention of your prospect, so that they are enticed to read the entire ad.
3. ‘Free': This one word is a real attention grabber and powerful marketing word. Incorporate it into your ads - most people aren't going to turn down a freebie!
4. Benefits vs. Features: The benefits of using your product are likely to grab the interest of your prospective customers rather simply listing product features. People want to know what the product will do for them.
5. USP (or Unique Selling Point) is what will make you stand out from the competition and make a customer purchase your product.
6. Specific ‘Call-to-Action': This could be in the form of ‘call this number to find out more about our attractive offer'. This line will immediately put you in touch with people who are interested in your product, customers who you can then focus on.
7. “Risk Free Offer” Customers are getting wary of the fine print and things that ‘seem too good to be true'. Inform them that they are under no obligation to buy your product after using the sample or that they only need to pay after they have tried the sample. This lets wary customers know that their risk is limited or eliminated.
8. Simple Response Mechanism: People are conscious of the value of their time these days. A simple response mechanism, like an autoresponder, is likely to result in more responses.
9. Response Deadline: Open-ended offers arouse suspicion and seem unreal. Having a response deadline or an offer good only for a specific time creates a sense of urgency on the part of the customer.
The fact is that advertising attracts customers. Evaluate the effectiveness of your ad campaign and continuously strive to increase its effectiveness in order to get more mileage out of your advertising dollar.