SEO for Your Website

Having a website is the first step to connecting with your customers online.  Whether or not your website can actually be found by prospective customers is a function of Search Engine Optimization (SEO).

Search Engine Optimization (SEO) and positioning of websites in order to acquire top positions in search engines using targeted keywords requires both good off-page and on-page optimization. On-page is related to the site architecture and off-page optimization is a technique that is applied without making any changes to the website.

What Is Search Engine Optimization?

Search engine optimization is considered to be the most modern technique of advertising a website on the Internet. If SEO methods are utilized properly, then you can increase the traffic to your site and your business as a whole. In the initial days of SEO, optimization of the content present on the web page was the main method used. Internet users usually entered a specific phrase in the search engine when they searched for any kind of information. These were then split into words and various websites were searched for the presence of these words, which were known as ‘keywords'.

Methods of SEO

Today, many other methods of search engine optimization are being used. These largely deal with sharing links, building links, and boosting the page rank of the web page. Link sharing is the first method. We know that search engines show sites that have traffic originating from various websites higher up in the rankings. That's why a method for increasing incoming traffic has been devised by website owners by placing links to each other's sites on their web page. This is mutually beneficial for both websites.

Link building is the second method used, and it relies on the placing various incoming links to your site on different websites that have similar content. It is different from link sharing, because in this method there is no need to post links of other sites on your web page. The third method is related to the improvement of the page rank of your web page. Page rank is based on the importance that is given to the content on your web page by the search engine (for example, Google). A page that is ranked higher will get a better position (i.e. the first page of the search results). You can achieve high page rankings by optimizing the content on your web page.

By following the tips above, you can ensure that over time, your website will enjoy greater visibility in the search engines — and by your customers!