Tue 15 May 2007
A content site is one of the most effective ways to advertise online. If you have a content site of your own, then you can drive traffic to the site by placing ads in the search engines. Your content site should be on the same topic as the product that you are trying to sell, and the traffic will be much more targeted.
People who are visiting your site are basically looking for information - and this means that they have an interest in that particular topic. So in order to be sure that your website traffic actually converts into paying customers, it is best to sell a product or service that is related to the content on your site.
Points To Remember
The content on your site should be completely original, as much as possible. If your website has content that is also on other sites, it will be viewed as duplicate content by the search engines and your website may be penalized (resulting in little to zero traffic). By making sure that the content is original, the search engines will send targeted traffic to your site without restrictions and your site rankings will also improve.
Do Your Homework
As with all advertising methods, you have to do your homework. In this case, you need to do keyword research to find out what keywords related to your product are being searched for and are in demand. If you have the right kind of products that are also related to the keywords and content on your website, you will have strong chances of them converting well.
A content site can be very helpful for advertising on the Internet. Once your site is built you will only need to add content on a regular basis to keep the site fresh and the search engines (and your customers!) coming.