Thu 10 May 2007
Gaining Client Confidence
Initially, when people start their business, they sometimes know zilch about sales and other effective business techniques — they literally have to sink or swim. In no area is this more true than when it comes to dealing with customers. After all, they're the backbone of your business.
If you are a small business owner, then gaining the confidence of your clients has to be at the top of your list of things to know. Here are some tips for doing just that!
Know Your Product
You (and your employees, if you have any) have to know the details about your product or service. You cannot afford to look through instruction manuals when a customer is standing right in front of you. As the business owner, the onus is on you to read up on your industry before starting your business and take courses if necessary. After you have the necessary knowledge, then you need to stay on top of changes in your industry so that your product or service will keep pace.
Don't forget your employees — make sure they know everything there is to know about your product, and hold regular meetings to make sure they stay updated on any changes.
This goes without saying. You have to look the part, especially if you have a face-to-face business. If your business is strictly online, then your website should portray professionalism, with a good navigational structure and uncluttered feel.
Build friendly and steady relationships with your customers. If they pop in your place of business just to browse, ask how they are doing and make small talk. Avoid having any sales overtones in your conversation. Make the effort to really know your customers and call them by name. That way, you will be sure to encourage a return visit.
Gaining the confidence of your customers isn't hard — and you'll maximize your profits as a result.