It's the perpetual business problem — how to save and make more money. The truth is, the success or failure of your company mainly depends on your promotional plan. Formulating an appropriate advertising line of attack is vital for the growth and development of any business. Products and services that are advertised appropriately in the market will sell.

In order to do this, you have to prepare the foundation properly. There are a few guidelines that will help you as a small business owner to prepare your advertising approach correctly — after all, doing this right the first time is far less expensive and time consuming than having to go back and correct it.

Stay Alert: You have to recognize your main sources of income - and after that, get familiar with the customer who is providing you with most business. Try to discover what is exclusive about that customer and the reason that they are doing business with you — then improve on it.

Position Your Business: Understand what you have a desire to achieve, try to consider what services you would like to present and the kind of merchandise that you are going to make available for sale. After that, find a target market where your products and services are most likely to sell.

Communicate Properly: All business owners, large or small, must realize that customers do not purchase simply products and services; instead, they purchase the benefits that the products or services offer. Therefore, it is important to make sure that your products have the characteristics that your customers are in search of and make certain that you talk about all the benefits of your products — and how they will solve your customers' problems.