Wed 20 Jun 2007
Key Tactics for the Small Business Owner
For many people, owning a business is a dream come true. The feeling of being your own boss and making the best use of your skills on your own terms can be very satisfying.
However, in addition to the advantages, there is a lot of stress involved in owning a small business. To counter this, I've found that a little strategy can help overcome lots of difficult situations when it comes to products and customers.
Tactics for Small Business Owners
- If you want to stand out from the crowd, then you will have to create a unique selling point that will attract customers to your business. The selling point should stress the benefits of doing business with you. Dramatize it, but don't over do it and keep your customers as the focal point. Keep in mind key questions like ‘why will someone buy from me and not from others?' You don't need to create a different service or product, just add a special benefit to the ones you have.
- Use testimonials, because they can play an important role in advertising your business. What your current customers think about you and your business will matter the most to any prospective customer. A testimonial can have a positive impact on how people perceive your business.
- Upselling can and should be used, simply because it is successful. Your existing customers should know what other great products and services you have that can augment the products they have already purchased. Focus more on the customers you have.
Get more attention through effective headlines. There may be many instances when you have had scanned a headline in a newspaper before deciding whether you want to read an article or not. So create a headline for your business that is effective and that will compel people to read further about your product or service.
Having a small business is stressful; but by using the tips above you can ensure that your business is attractive to customers and is successful.