Thu 9 Aug 2007
Small Business Blog Writing Tips
If you're having difficulties writing for your business blog, then you should follow some basic rules of writing. You don't have to necessarily follow a textbook format or some other specific style of writing; on the contrary, informal writing in simple English is much more suitable as you will be dealing with a broad spectrum of readers.
The only important factor that you should keep in mind while writing is to pay attention to content, grammar and spelling. I've put together a handy list of some pointers to help you write a blog easily — one that gets the results you're looking for!
Keep it short: Write in short paragraphs and deal with only one topic at a time. Internet readers usually won't take the time to go through lengthy paragraphs - they just want the gist of the information in one quick glance.
Use keywords: Since readers generally scan through information on the Web, you should use keywords in headlines and first few lines of paragraphs. These not only enable the readers to get a brief idea of relevant information, but also attract more traffic since search engines often make use of relevant keywords.
Initially, blogs were written on a personal level, but after business blogging was introduced, small business owners started wondering how personal their blogs should be. In order to decide this, you need to determine the people who will be reading your blog and the age group they belong to.
Make sure that you post information that is strictly related to the business you own — and it can either be news or any industry related events.