Characterizing Your Business

If a small business owner was asked about his character or title, they would simply say that they are the President or the CEO of their company. They may decide to elaborate on the kind of operations they perform and their main role in the company. However, there is a limit to what they may be willing to reveal. They will probably never disclose how they get results, or whether they do their work honestly and with dedication.

As a small business owner, your character greatly reflects your business activities. However, your position in the business doesn't necessarily define your business. You should ask yourself the following question: what makes you different or unique from other business owners? Once you answer this fundamental question, then you should easily be able to characterize your business.

Below are some of the tips that will help you in the characterization process:

  • Be a visionary: Try to visualize where you see your business in 5-10 years. Write those goals down where you can see them every day. Check them often to ensure that you are heading in the right direction.
  • Clarify your goals: Define your goals and make sure that they correspond to your vision. Keep it simple: set realistic goals. You must also understand that this step should not be set in stone. Allow yourself to be flexible as the needs of your business change.
  • Plan your operations: Every business has to map out its operations and your business should be no different. Diligence in this area will ensure that your business runs smoothly and effectively.
  • Provide training: Your employees must be trained as appropriate so they can perform their duties efficiently. Provide your employees with the necessary training to increase productivity. Employees will then be confident that they have the tools they need to get the job done right the first time.

Characterizing your business isn't hard. Follow the steps above and you'll be on your way to being the proud owner of a successful small business!