How to Place PPC Ads

Pay Per Click (PPC) is nothing but an advertising tool used in the search engines. It is a medium through which advertisers pay the search engines that offer pay per click ads only when a visitor clicks on that particular ad.

With respect to search engines, advertisers bid on keywords to be used in the advertisements. When a user types in the keywords or key phrase in the search box, the ad posted by the advertiser is immediately shown to the user. Due to so much competition, advertisers are often left confused as to where to market their websites most effectively.

How to Place Successful PPC Ads?

These tips can help you in your pursuit of profitable PPC ads, enhancing your business growth, revenues and popularity.

  • Avoid the obvious: Never use those keywords that would seem to be obvious, because they will be too competitive. If you can't come up with specific keyword phrases, use a keyword suggestion tool like Wordtracker. The use of specific keywords saves you a lot of money - and at the same time targets the traffic that you're looking for.
  • Start out small: Don't aim for the expensive search engines right from the beginning. Start out small by using search engines like Dogpile. When your site gains popularity, aim for the big boys like Google and Yahoo!. PPC can be expensive — don't invest heavily until you get the hang of it.
  • Beware of click fraud: At times, it is just not worth it to be in that prestigious number one position. There are always some people out there who click on anything that they can. Keeping in mind that click fraud exists can save you from spending unnecessary money.

The world of PPC can be confusing and expensive. It also has the potential to be enormously profitable. Balance your PPC campaign with good research and common sense, and you will get better at placing profitable PPC ads.