Wed 17 Oct 2007
What is so appealing about online business? Well for starters, the Internet provides so many options that it can be very easy to start. However, online businesses do not prove successful ventures for all business owners - and the simple reason that some fail is they don't know the basics of how to succeed.
Treat it like a business: Since you will probably be working from home, you need to be extra careful to stay on track and to keep distractions to a minimum. Simply being online won't help; you need to be productive.
So if you want to succeed, focus on your business. This includes having a dedicated work area, preplanning and setting long-term, intermediate and short-term goals.
Preplanning is important: To succeed online, you'll need to have a solid business and know your target market. Equally important is planning out a marketing strategy and budget — and sticking to it.
Find out how much to invest: Always focus on your bottom line and preplan your budget. As a part of your online business, you will need to invest regularly on various items like advertising, hosting, Internet service, phone service, stationary etc.
Always keep track of your expenditures, so that you don't end up spending more than you planned. A broken budget has been the downfall of many an online business.
Retain your customers: It is really tough to attract customers in online business. You should concentrate more on getting customers and retaining the ones you have. Make use of tools such as autoresponders, so that you keep in regular touch with customers and prospects.
Offering incentives, freebies and discounts are attractive to customers, and will go a long way to helping you increase your sales and enticing current customers to purchase from your business again.
Online business is easier said than done — but with good planning, any online business can be a success.