The higher the price of a product, the better the quality — at least, that is what most consumers generally believe. Although many small business owners are aware of this fact, the vast majority still sell their products and services for the least amount possible. You shouldn't hesitate to sell your products at higher prices and increase that rate as you build credibility.

No matter how small your business is, as long as you have complete faith in the quality or effectiveness of your product, you should set your fees accordingly. You can make good sales if you research the market, understand the need for the product and provide a quality product or service.

The following steps will help you to achieve the best results:

Offer a sample of your product: Everyone is attracted to marketing techniques such as ‘buy one get one free' and other trial offers. Offer a free trial or a sample of your product, as this helps to increase the perceived value of your product.

Don't forget to add testimonials: Adding testimonials to your ads increases the perceived value of your product, as people tend to trust your product after reading about other people's positive experiences.

Highlight beneficial aspects of your product: This way, people think that they are getting the best in the market, thereby increasing the perceived value of your product.

Offer an affiliate program: Offering an affiliate program along with your product helps to generate more sales and increase your product value.

Provide a strong guarantee: This way, people can trust your product and know that you stand behind what you are trying to sell. In addition, their risk is reduced or eliminated.

Increasing the value of your product isn't difficult — you just have to have the confidence and the courage to implement the steps above.