Tue 2 Oct 2007
Aside from providing useful information about your products and services, a newsletter is one of the tools that you can use to promote your website. For example, if you sell mountain bicycles, your newsletter could contain the latest information that relates to the world of mountain bicycling.
So how can providing free information become beneficial to you? It is really quite simple. Whenever one of your website visitors subscribes to your newsletter, all you have to do is add a link that says “Click here for more information”. That hyperlink will provide them with in-depth information about a particular topic.
It doesn't take a rocket scientist to figure out that a good newsletter can make even the smallest company look big. A newsletter can be related to any topic, and contain interesting news, stories and surveys. Newsletters are a perfect alternative to posting advertisements, which not only cost time, but are more expensive as well. In addition, newsletters help you to:
- Reach a wider audience: Newsletters have more than double the readership of standard ads.
- Include facts, not fiction: A newsletter can provide your customers with current useful tips and other information, something that ads cannot do.
One strategy that you can use to increase your client base is to include an option or link that allows the visitor to “share with a friend”. This way, if a friend or family member of your customers interested in the newsletter, you have just successfully added one more customer to your customer base.
When developing a newsletter, keep in mind that you should carefully choose the content, and it needs to be useful and engaging.