Tue 18 Dec 2007
Many retailers and online businesses look forward all year to the weeks between Thanksgiving and Christmas. The Christmas season is a great opportunity to make a strong close for the year and increase sales transactions.
However, you don't have to start offering bargain discounts on the traditional “Black Friday." You could opt to start your sale season a few weeks early to draw shoppers to your stores. Studies show that retailers increase their sales by as much as 30% during the holiday season.
With so much going on during this time, it is important not to overlook the many opportunities for your business to thrive. You will need to ensure that you're not only ready for the holiday rush, but that your sales and support staff are ready as well.
Below are some tips on how to maximize your earning potential while providing outstanding customer service.
Get Ready, Set, Shop!
The appearance of your store will matter the most during this time. Customers want to see easy to navigate, updated facilities when spending their money. Organize shelves, have plenty of products on hand, and maintain sufficient staff to assist customers with their shopping needs.
Don't neglect your stockroom. A clean stockroom with easy-to-find products will make restocking the floor fast and easy. Make sure you have plenty of products on hand. Offer many different choices and place stocking stuffers by the checkout registers for those last minute add-ons.
Displays should be organized, and prices need to be clearly marked. A knowledgeable member of your sales staff should always be at the ready to answer questions or assist in the selection process. Always keep your store neat and clean. As the season draws to a close, be prepared for the last minute shoppers because they offer many sales opportunities!
Lastly, don't forget to thank your customers for each and every sale. You want their loyalty and their business to extend into the following year.