Thu 27 Dec 2007
Taking part in a trade show is like telling your business' life story to a stranger in a couple of minutes. You have very little time to convince your prospective customers to make a purchase or at least interest them into meeting you or contacting you again.
The following ideas will help you make the most of your time at tradeshows.
Even if you have a small booth, ensure that all your banners and posters are written in huge letters. Since customers will be some distance away from your booth, anything in small letters will not be readable and will not attract any attention. Use sensible colors and clear fonts.
Also have your best staff ready to explain to customers about your products. Invite your regular customers well in advance to the tradeshow - this is a good way of keeping in touch with them.
Encourage them to bring their friends, relatives and business associates to the show as well.
Gifts for a Lasting Impression
Have gifts and mementos related to your products to give to prospective customers. For example, if you are selling cars, have a small miniature car which can be used as a paperweight, and give it along with a key chain and pen with your company's details on it. That way, you will have at least one item that will always be in front of your prospective customer.
Attend to customer questions and inquiries with a smile. You can also announce a special discount for customers who purchase items at the trade show. Take details of your prospective customers who visit your booth, and send them thank you cards afterwards. Following up after the tradeshow is equally important in converting prospects into regular customers.
Try out the above ideas to increase your tradeshow sales. If customers like what they see, then they will reward you with their business.