Wed 26 Dec 2007
Just as a good strategy is required to win a football game, so in business, you need a good strategy to increase your sales. When you increase your sales, your profits will naturally follow suit.
Set Your Goals
It is very important to set your goals before taking any action. Your goals should be practical and attainable, but it should also be high enough to motivate you to make that extra effort.
Next, take concrete action to attain those goals. Build a solid strategy using all available resources. This could be advertising and marketing media such as the Internet, newspapers, flyers, etc., depending on the needs of your business.
You should also, as your research dictates, keep an efficient sales team ready to handle your customers. Train them well so that few errors are made. If they do make errors, step in immediately to diffuse the situation.
Customers will be happy if you own up to your mistakes and rectify them immediately.
Products and Overhead
Pricing is very important in determining your profits. Concentrate more on rotation of your products rather than stocking too much at once. For this strategy to succeed, you will need very efficient suppliers. Locate them by giving them small orders first and then moving on to bigger ones. Maintain a close eye on your competitor's products and pricing, to maintain a positive market position with your customers.
The other way to increase profits is to lower your overhead. Lowered costs mean more money to use elsewhere. For example, there are now products available which detect motion and turn off air conditioning units or lights in areas of your business that are empty for a period of time. Installing them is a one-time expense but the benefits start immediately.
Small steps can add up quickly when it comes to maximizing your profits. Changing and upgrading your strategies will ensure that your small business not only survives but thrives.