Thu 17 Jan 2008
Every business needs advertising to tap into a wider customer base. Your small business will prosper if your advertisements can attract the attention of your target market.
Here are a few easy steps to help get your ads noticed by the right people.
Position Your Ads Correctly
If you are advertising in magazines, then your ad should ideally be on right-hand pages, since most people view them more than left hand pages. Your ad should be colorful and should attract attention without being too loud.
If your ad is in black and white, then increase the size of your font.
If you are advertising in a technical publication, your ad should be in the proper section and it should also be more technical in nature, since many of your readers will be involved in the industry.
Different Ads for Different Folks
Find out which form of advertising is paying you the best dividends and stick to it. You could advertise in magazines and newspapers, or send out flyers and postcards. If you have a larger budget, you can look into advertising on TV, cable or radio.
The Internet is a medium that you should exploit to the fullest, since it will not cost you a lot of money. Blogging is a good method of advertising, but remember to update your blog regularly.
You can (and should!) have your own website or advertise on other sites, but again, your advertisements should be precise and clear.
Become an Expert
Write articles in magazines, newspapers or industry newsletters. This form of subtle advertising will help you to establish your reputation as an industry or product expert. And best of all, its free!
If not done correctly, implementing an advertising campaign can be an expensive affair. Follow the easy steps above, and you'll have a thriving small business without breaking the bank.