Tue 15 Jan 2008
Your retail store should not only attract new customers, but also entice regular customers to keep coming back. After all, customers are the lifeblood of any retail business.
Here are some tips to better manage your retail store.
1. Keep the Interest Alive
Implement a customer loyalty program. During new product or service launches, make sure enough people know about it to keep both your regular and prospective customers interested.
2. Pay Attention to Your Customers
Attend to every customer's needs and give them good service. Your employees should be trained to be alert at all times and to be sensitive to your customer's problems.
Mistakes, if made, should not be repeated. This means that you need to deal with them as they arise and not simply sweep them under the rug.
3. Keep Your Staff Up-To-Date and Motivated
Your sales staff should have good product knowledge - and that should be upgraded regularly. They should also be rewarded with sales incentives to keep them happy and motivated.
4. Catch Your Customer's Eye
Your products should be displayed in such a way that customers will locate them easily. They should also be stocked in a logical manner (by section), and the packaging or boxes should be cleaned regularly. Your retail store should always be neat and tidy. Nothing turns customers off quicker than dirt and clutter.
Your employees should also dress appropriately with their nametags displayed clearly. That way, your customers can identify and form a bond with them.
4. Sell Off Slow-Moving Stock
Give a special discount on slow moving items, or pair them with fast moving products to clear out old inventory. Getting less for a slow moving product is better than getting nothing at all, which could happen if the item becomes too old or goes past its expiration date.
Running a retail store can get hairy at times. If you stay organized and follow these handy management tips, your bottom line will thank you.