Thu 24 Jan 2008
Well, maybe a little (or maybe a lot if your small business is in mortgage or real estate). And if you run a large company and have many people on your payroll, then domestic and international economics do come in to play. But if you are starting a company, the looming recession, the poor market performance in the U.S. and other countries, and other economic indicators that suggest a downturn will likely not affect you.
Here is why:
- Start ups are often founded by resourceful people ready and willing to take risks.
- The economy doesn't stop. It just grows more slowly. People still need to buy things.
- Entrepreneurs usually target these buyers through niche products and services.