Thu 7 Feb 2008
Infomercials are extremely long commercials that try to convince a viewer to buy a product by explaining the virtues of that product in a repetitive and almost hypnotic way.
If promoted in an ethical way, it is a good method to educate viewers about the positive points of your product or service. Here are some points to ponder if you are considering making an infomercial.
Many times, infomercials are used to promote an ordinary product by turning it into something extraordinary and out of this world. Some products require infomercials and some don't. If you have to brand a new product, then an infomercial may be the best way to get your product in front of the public. On the flip side, it doesn't take a half an hour infomercial to show people that a good knife can cut through vegetables and meat.
If a product is totally innovative or requires a little time and demonstration to understand its use, then an infomercial is the best medium to promote that product. For example, a juicer with 10 different attachments is a good item to be promoted via infomercial, while an exercise machine with only one exercise option is not.
Testimonials from REAL People
Since most of the ‘actual users' shown in infomercials are paid to sing praises about the product, it is a better idea to solicit feedback from authentic actual users who have used your product. Make sure that you note that none of the people giving testimonials have been paid — building your credibility.
Infomercials can be rather expensive — so if your business is relatively new, you may not have the money to make one. However, if you can secure the funds to create an effective infomercial, it can be a very effective way to promote your product to great levels of success.