Mon 3 Mar 2008
Networking for your small business simply implies that you need to become more social when you are out there meeting new people.
By networking, you have the potential of increasing your business. Here are some pointers to help you network better and more effectively.
Let Go Of That Fear
When you arrive at any networking event, do not let fear get the best of you. Jump into the fray right away. If you are shy and don't mingle, then the whole point of networking is lost.
Make small talk so that you become comfortable. Don't despair if you don't get it right the first time - there are many more prospective customers you can practice on!
Be Brief but Precise
When you do start talking to someone, don't try to go into the entire history of your company and its products. Give a brief description of your company, and highlight its achievements.
Give people a snapshot of your product range. You can also give an example of a critical problem that your company's products and services have solved.
Observe the person that you're having a conversation with. Give them a business card only if you see some potential them as a client or supplier. If they are not interested, it could be a waste of time and business cards (which can be expensive!).
A little bit of humor always works. It makes others comfortable instantly in your presence. Use humor on your friends first to get some feedback before trying it out on strangers.
Try the above pointers at your next networking event and you will notice a difference in the form of increased inquiries after the event. Happy networking!