Fri 30 May 2008
How to Ensure That Your Store is Ready for Summer Shoppers
The first day of summer is fast approaching. If your small business has a physical location, then your store could be flooded with summer shoppers before you know it.
Here are some tips to ensure that your store is ready for the throngs of summer shoppers.
- Remove All Old Signs, Offers And Slow Moving Products. Remove all old signs that indicate you still have slow moving, dust collecting products from the winter.
Stock fresh new products in bright packaging with prices to match.
- Mark Down The Prices Of Your Products. Mark the original prices of the product on price tags, then cross them off and write the revised discounted prices under the original prices.
Your customers should feel that you have implemented the special prices as part of a summer sale. Keep fonts bold and large, so that shoppers can read them from afar.
- Make A Summer Theme. Your store display can be done up in a summer theme. You can also use neon lights and fake sand to make your display attractive.
Some stores use live mannequins and this is something that you should consider. Proper lighting is necessary so that your key products and their prices are highlighted.
Merge the summer theme with the products that you are trying to sell.
- Avoid Clutter. Do not clutter up your store display since the point of your theme will get buried under that clutter. Keep your theme simple and clear so that shoppers can understand it immediately.
Use the above methods to get your ready for the summer selling season.