Fri 2 May 2008
Using Gift Certificates to Promote Your Business
If you are in the retail business, then issuing gift certificates is an excellent way of increasing your business - and ensuring that your customers remain loyal to you.
Below are some of the ways that you can use gift certificates to give your bottom line a boost.
Issue Gift Certificates to Existing Clients Bringing In New Clients
You can have a program where you reward existing clients who introduce their friends and relatives to your products and services.
That way, your existing clients will have an incentive to bring in new clients - and you will benefit by roping in new customers without much effort.
Use Festive Occasions
Issue gift vouchers that can be presented by your clients to their loved ones and which can be used to buy products during festive seasons.
Customers always appreciate getting something for free, especially during festive seasons such as Christmas and New Year's. Normally, people end up buying much more than just the value of the gift certificate, resulting in additional business for you.
Issue Gift Certificates to Your High Value Clients
You can issue gift certificates to clients who make high-value purchases. Instead of simply giving them discounts, this is an even better method that you can use to ensure that they keep buying from you. It will also make them feel that you appreciate their business.
Distributing gift certificates is an excellent way of rewarding loyal customers and generating new business. Try giving out gift certificates to your valued customers. You will be pleasantly surprised by the results.