Mon 9 Jun 2008
How to Leverage Public Speaking to Increase Your Business
In addition to increasing your confidence in dealing with customers, public speaking can also increase your business.
Read on and find out how public speaking can help you grow your small business.
You Will Be Branded As an Expert
Once you start public speaking at conferences or workshops, the people listening to you will soon look at you as an expert in your field. They will come to you for advice or help regarding the products or services in your field.
This will definitely build up your reputation, and result in an increase in your business.
Speaking Will Bring You into the Limelight
Your speeches will bring you into the limelight and will shift the focus of your future customers and suppliers to your small business. This will differentiate your small business from the many other businesses that could be present at that conference or workshop.
This means that after your speech, there will probably be many people approaching you for business instead of the other way around.
Speaking Will Help You to Understand Your Market
By interacting with your audience, you will get the right feedback regarding your market much faster than your competitors - and this will help you to put your marketing strategies into action quicker.
By observing the reactions of your audience, you will also be able to determine their likes and dislikes regarding any new products or services. This can help you to alter any strategies that you might have devised.
It Does Not Cost Anything
Except for the time factor, public speaking does not cost anything - and usually, your expenses will be taken care of by the organizers themselves.
Unlike other expensive advertising strategies that might drain your pocket, public speaking requires only your time for adequate preparation and presentation.
Try starting small by addressing a small seminar or workshop, and proceed to bigger speeches as your confidence increases.