Fri 8 Aug 2008
Blogging for Business
You have likely heard of blogs or even read a blog or two in your online time. But have you ever considered just how much a blog can do for your small business?
Think about the goal of your website. If you run a completely online business, you are relying on people to find your website in order to make sales.
While you may have taken some traditional marketing steps to get hits to your site, if you want to keep the hits coming, you need to create other inbound links to your page.
A blog will do just that.
The idea of a blog is like an online diary or journal. Business blogs generally include topics of the type of business owned by the writer. A blog is not another page to advertise your website; rather, it's a place to be a goodwill ambassador to those interested in your field.
You can share your expertise, tips, ideas and thoughts on anything relating to your business industry on your blog.
Now, you may be wondering just how that equates to sales. While you won't directly advertise on your blog, it will have a link to your company for people who are interested in who you are and what you have to offer.
Essentially, those who are looking for the information contained in your blog will find your business through the blog, and then click through to your website to see what else you may have to offer.
Now, not only have they come to your website, but have come knowing you are the person who helped them answer a question or made a comment they respected.
This means you already have their trust, and they believe that you are an expert in your field. That makes them more likely to buy from you than another company with just a website.