Fri 15 Aug 2008
Feedback Tips to Improve Your Small Business
In order to succeed in your small business, it is crucial that you listen to what your clients try to convey to you. Most importantly, you need to act on those suggestions.
Client feedback can point out flaws and help you to improve.
Do a Survey
Get proactive and initiate a survey to find out what your clients like about you and where they would like to see some improvement.
The points where they are happy indicate your Unique Selling Point [USP] - and you should work towards strengthening it. Points that need improvement indicate that you are lacking in that department.
Fine-Tune Your Marketing Strategy
You should make all the necessary changes to your marketing strategy based on the feedback that you receive.
If there is a problem with any of your products, then contact the manufacturer and set it right. If service is a problem, then ensure that your employees get the additional training required for them to improve.
Monitor your revised strategy to find out if it has succeeded in removing the flaws.
Get Feedback from Non-Clients
Along with client feedback, you should also conduct a survey of people that have floated inquiries but have not made a purchase.
This will give you an indication as to whether they perceived your prices to be too high or your service below par. By acting on the results, you will be able to convert more inquiries into sales.
By conducting such surveys on a regular basis you will be able to get accurate feedback. By acting on these feedback tips, you will correct the problems and ensure greater success in your small business.