Fri 22 Aug 2008
Points To Consider Before Expanding Your Product Line
Once your business has managed to find its footing, then you may find it necessary to expand your product line in order to stay ahead of the competition.
While the thought is logical for the growth of your business, here are some points to consider before expanding your product line.
Keep It Related To Your Current Line of Business
This is especially true if you plan to introduce the new product in your current business premises.
If you introduce a new product just because you were lured by the high profit potential, then it could result in a lot of client confusion if the product is totally different from what your business currently offers.
Ensure That You Have the Necessary Infrastructure in Place
If your product requires a high level of technical knowledge, then ensure that you put the necessary infrastructure in place before introducing it.
Your business' reputation depends not only on new products that you can introduce, but also how well you can take care of your clients if problems arise with that product.
Arrange the Required Financing
You should arrange for the additional money that might be needed to launch the product and financially support it for some time.
This will help you to properly establish the product until it is well-established in the marketplace.
Let Customers Know That You Have a New Product
You should make sure that your current and potential customers know that you have expanded your product line.
If you do not have a large marketing budget, at least print flyers or brochures to announce the new arrival.
Expansion is necessary for growth. By following the above steps, you will ensure that your new products get off to a smooth start and quickly establish themselves in the market.