Wed 3 Sep 2008
Boost Your Small Business with Public Relations
Because of the nature of PR-- and the potential for information to be broadcast over a wide area through print or electronic media -- its successful execution can lead to your message being communicated to an amazing number of people.
Publicity (newspapers, magazines, Internet, and other media)
Have you ever seen a newspaper article about some hot new local business or a special-interest TV news story about the latest-and-greatest home-based business opportunity?
By creating an interesting and positive story around your business -- and getting it in front of the media -- you can generate the kind of publicity you seek, drawing potential clients and customers in the process.
Press releases are brief summaries of company news that are specifically targeted at the media.
The hope is that newspapers, magazines, radio, television, and other media outlets will find the press release newsworthy and give it exposure.
Letters to the Editor
Anyone can write a letter to the editor, about most any topic.
It's easy, and it offers a unique way to get your message in front of thousands of readers at a price that's hard to beat: the price of a first-class stamp (or less, if you write via e-mail).
Seminars are a terrific way to generate new customers and clients -- and make a few bucks in the process.
After the seminar, guess who the attendees' first choice is whenever they have questions about the subject matter of the seminar?
One of the great things about public relations is that if you have a bit of time to spend, you can generate your own PR materials and make your own contacts.
The more PR you do, the better you'll get at it.