Fri 5 Sep 2008
How to Get the Most Out of Direct Marketing
However you do it, the point of direct marketing is to get your message squarely in front customers in a way that will capture their interest in seconds.
Any longer, and your prospect will likely throw your message in the trash -- at no small expense to you and your business.
Although direct mail -- or, ahem, junk mail -- can be a major headache for people who receive it, it can be a cost-effective way of getting your message in front of the people most likely to buy your products and services.
Regardless of how much people complain about receiving direct-mail solicitations, enough of them usually respond to make it worthwhile.
Circulars and Flyers
With a computer and a printer or photocopier, you can create all the circulars and flyers you could ever want, make thousands of copies, and blanket your clients-to-be with them.
You probably won't get as good a response as you would from a direct-mail campaign, but it's certainly worth a try.
Giveaways and Contests
One of the tried-and-true methods of attracting the attention of potential clients is to give something away -- the more attractive the prize, the more attention you'll get.
That's really the whole point of promoting your business: to attract your potential clients' attention long enough to show them the benefits of your products and services.
Businesses commonly use incentives to get prospective clients and customers to buy.
Whether you offer two for the price of one or give a coupon for 10 percent off the next purchase, incentives are a standard tool in the marketing campaigns of big companies.
They work just as well for home-based businesses.
No matter how you slice it, you need to have a direct marketing strategy. Why? Because it works.