Tue 18 Nov 2008
The Importance of Cultivating a Web Presence
Some business owners don't feel that a web presence is necessary in their particular field.
While this once was true, today's consumers expect businesses to have a website where they can find information about products and services 24 hours a day.
Many small businesses lose out on revenue because a potential customer bypassed them in favor of a company with a simple website.
It doesn't matter what type of business you have: many consumers are going to want to check out your website before giving you their business.
Build a Quality Site
Of course your website is a reflection of your business, so you don't want it to look shabby and be full of grammatical mistakes. On the other hand, it needn't be fancy.
As long as it provides some basic information, and includes an email address where potential customers can contact the business, it will do the job.
As you grow your business, you can also grow your presence on the web. Some businesses use their website as a marketing tool and a way to set themselves up as experts in their field.
Continually Add Good Content
One plumber, for example, hired a freelance writer to post new articles to his website each week. Over time, his website included a library of articles covering pretty much any plumbing related topic the average consumer may need.
By updating his website frequently, and including a lot of relevant information, he began to get more visitors to his site. This translated into more business.
Don't make the mistake of underestimating the importance of a website. Doing so could really cost you!