Wed 28 Jan 2009
Do You Have a Marketing Strategy?
Any business needs a plan when it comes to marketing. Most small business, especially those in growth mode, need to take a professional approach to marketing.
When it comes to your business, you should have a marketing plan. If not, you will find it hard to reach your goals.
Every small business needs a marketing strategy to be successful in the long run.
Why Do You Need a Marketing Strategy
A marketing strategy forms the basics of any marketing plan.
Your marketing plan should include goals that are guided by your marketing strategy.
Decision-making is vital for the success of any business. A well thought-out marketing strategy will enable you to avoid making the wrong decisions, and steer you toward making good ones.
By developing a marketing strategy, you will be able to determine both your long and short term goal, which affect how you run your business and what steps you take to do so.
When it comes to your marketing strategy, your goals should be developed by good market research. Gather and analyze the following information for your market research:
- Competitors in the market
- Description of key clients
- Channels for distribution
- Pricing strategy
- Potential barriers
A good marketing strategy will result in maximum profits; but it will also help you keep potential losses to a minimum.
Once you have your marketing strategy and plan in place, it is important to monitor both and make changes when necessary.