Thu 26 Mar 2009
If you have an online business, then you already know the importance of driving as much traffic to your site as possible. One way to do this is by using articles that are search engine optimized (SEO).
That means that if someone is searching for a word or phrase through Google or some other search engine, then they can be linked to your site through optimized articles.
For example, if on your site you have articles that have been properly search engine optimized for the phrase "outfits for dogs" then people that are searching that phrase may be driven to your site.
- Aim for articles that are between 550-850 words.
- You can include more than one keyword or phrase, but you don't want to "stuff" the article with those words of phrases. Generally, you should not have a keyword density more than 2%. So, for a 600 word article with the 2-3 keyword phrases, the phrases should not appear more than 3-4 times each.
- Don't have all of the keywords in one paragraph, instead try and spread them evenly throughout the article. The keyword or phrase should also appear in the article title. Try to use it at least once in the opening paragraph and once in the final paragraph.
If your SEO copywriting is successful, then it will cause your site to appear as hits through various search engines - but that is only half the battle.
Type in a search for pretty much any keyword you can think of and you are going to get LOTS of hits. The next trick is to get people to click on your site.
Write Good Headlines
You can help in this area by creating article titles that are interesting.
For example, instead of "Survive in an Emergency" you can make the headline more attention-grabbing by adding just a few more words. "Do You Have What it Takes To Survive in an Emergency?" is more bold and direct - and more likely to get someone to click on it than the generic first example.
Write With a Purpose - and Write Well!
So you have achieved the goal of getting visitors to your site, but they probably won't be back without useful content. Remember the best online writing involves not just SEO, but also great writing!
If you can't do the writing yourself, there are online sites such Guru.com where you can hire writers, many of whom are familiar with SEO copywriting, to write your articles for you.
Remember, the best online writing is going to get visitors to your site, and it is also going to keep them there!