Thu 9 Apr 2009
You're probably having a tough time just maintaining your existing sales levels, let alone increasing them. Here are few ways that you can entice your customers to reach into their pockets and spend more with your small business during a recession.
Offer Freebies With Select Purchases
Everybody loves freebies - and so will your customers. When times are tight, it is more difficult to attract customers into your store (online or otherwise) but once you do, then the chance that they will make a purchase or two is quite high.
By offering customers freebies on purchase of select products, or on purchases over a certain dollar amount, you can lure customers into your store.
Position Your Best Offers At the Entrance of Each Section
Arrange your products and services in such a manner that your best offers are visible at the entrance of each section. If your business has a physical location, and your store is small, then display your best offers in your main window.
If you have an online store, consider putting up a landing page highlighting your best offers. A landing page is the first page visitors see before they enter into your website to make a purchase.
Use words such as "Save" and "Limited Time Offer" to entice customers to buy your products during a recession - because all customers want to get the most for their money.
Conduct a Survey
Since every business is different, you should conduct a survey of your customers to find out what they really think. Find out their likes and dislikes, and what attracted them to any particular product or service.
Ask them what they would like to see on your shelves and whether your services need to be improved in any way. Makes changes based on that survey.
Your customers will not only appreciate the fact that you value their views, but this would also enable you to fine tune your marketing strategy, leading to more sales.
Offer Additional Warranties and Easy Return Policies
You can offer additional warranties on your products or easy return policies on your products. If you remove the risk, your customers will have the additional confidence that they need to make that purchase, without having to think twice about it.
A recession calls for additional effort from your side to attract new customers, hold on to existing ones and increase the dollar amount that those customers spend.