Business Information for Entrepreneurs by an Entrepreneur

Everything we do in business is sales. Even if you're just handing out your business card - what you say, the way you say it, the way you pass your card, and what your card says about you - are all parts of that process.

Does all of your sales material work for you? Here's an interesting way to find out.

http://www.glyphius.com/

Now, I'm not mathematician but this software is supposed to help you write better sales content. It analyzes the content of the sales message — whether its' a sales page, a website, or whatever — and assigns it an effectiveness percentage. Many of us are not writers and (to be honest) that's reflected in many websites. Business owners want to be perceived as coherent and well-spoken so they should use any tools in their power to create well-written and effective sales messages.

www.paypal.com

While my view is not shared by everyone, I have to admit that I'm a big fan of Paypal. Not only is it convenient to use, it's great that they accept credit cards.

No, this blog is not "brought to you by Paypal"!!! I'm just making an observation that they are positioned really well to build their own business while they help you build yours:

For example, they enable the small business owner to accept payments from credit cards, avoiding the hassle and cost of merchant accounts.

I also like that Paypal offers free resources, such as a downloadable e-book on ways to build your business, or free marketing for all Paypal merchants so other Paypal users can find them.

What impressed me the most, though, was their free shopping cart you can use to sell your products.

Paypal isn't just good for the small business owner; they're smart. All of their free products are specifically designed to increase their business.

That's something to think about for your business!

This site falls into one of those “why didn't I think of that?” categories.

http://www.waxmail.biz/

Microsoft Outlook users can create mp3's (those are audio files for you non-audiophiles) and attach them to your email.

Although I can hold my own with the typists of the world, I know plenty of entrepreneurs who can't be bothered to type or simply don't have the time because they use the “hunt and peck” method of typing. Moreover, nearly all of the business owners I know are great verbal communicators but fall short with the written word.

This is the solution: Say what you want to say. Save. Attach. Send.